Cookies and analytics tools

An analytics tool on a website collects information about those who visit the website. This usually includes:

• Device information: What kind of computer/smartphone is used, what operating system, browser, etc.
• Network and location information: IP address, network provider, and approximate geographic location
• Behavioral information: Which pages are visited, buttons clicked, forms filled in and the like
• Information from cookies: The tools store ID numbers or other information in cookies, so that they can tie together all the information they collect to the same user. This makes it possible to keep good statistics on what groups of users do, or to recognize individual users about whom information has already been collected

Some analytics tools are built into the website's functionality, and necessary to handle things like logins. Some collect information to generate reports and statistics in order to maintain and improve the website. Some send data to advertising platforms in order to report on the effectiveness of advertising campaigns or target ads to identified users.

Advertising platforms that receive this data may associate it with other information they have collected about you from other sources.

We do not collect or send information about your visit to anyone other than necessary systems unless you have given your consent.

Tealium iQ (Tag Management System)

This tracking tool is used to manage tags and provide better control over data collection from third-party solutions. Tealium also ensures that the consents given in the consent box are respected in the other tools.

Read more in Tealium's Privacy Policy.

Optimizely (Web analytics and personalization)

This tool is used to recognize users during a session and personalize the experience on the website – for example, when logging in to "My Page" or when filling in forms.
Data is only stored as long as the user is active on the site, and is deleted when the session ends.

Read more in Optimizely's Privacy Policy.

Puzzel Chat

This tool is used to provide chat functionality and provide better customer service. Information the user shares in the chat is stored for further communication, and the conversation is considered permission for such processing.

Read more in Puzzel Privacy Notice.

Siteimprove (Analytics and Quality Improvement)

This tool collects information about the use of the website, such as which pages are visited the most and where any errors occur. The data is used to improve the quality and user experience of the website.

Read more in Siteimprove's Privacy Policy.

Hotjar (User Analysis)

Hotjar is used to analyze how visitors navigate and interact with the website. The data is used in anonymized form to improve content and services.
Read more in Hotjar's Privacy Policy.

Piwik PRO (Web Analytics)

This tool is used for web analytics and traffic measurement. The data is stored in the EU and controlled by NITO. Its purpose is to understand how visitors use the website and to improve its functionality and content, with a high degree of privacy and data control.
 Read more in Piwik PRO's Privacy Policy.

Tealium Event & Audience Stream (CDP)

Script: Tealium Collect Tag, utag_data
This tool helps us deliver more relevant and personalized communications, including digital advertising, based on visitors' digital behavior. It is also used to measure the impact of advertising. The data is processed in accordance with applicable laws and regulations.

Read more in Tealium's Privacy Policy.

Google Analytics

Google Analytics is used to analyze traffic and website usage. The tool collects information that shows how visitors navigate the pages, where they come from and how long they stay. Data from Google Analytics is also exchanged with Google Ads. 

Read more in Google Privacy Policy.

Google Ads

This tracking tool is used to measure the effectiveness of advertising and show more relevant ads to members and potential members. The tool helps personalize ads based on previous visits to the site.

Read more in Google Privacy Policy.

Meta Pixel (Facebook Conversion Tracking)

This tracking tool is used to measure and improve the impact of advertising on Facebook and Instagram, as well as to build audiences for ads.
Meta does not receive directly identifiable personal data, but may link data to logged-in users on its platform.

For more information, see Meta Privacy Policy.

Snapchat Pixel

This tracking tool is used to measure the performance of advertising in Snapchat and to build audiences based on actions on the website. The data is used to optimize campaigns and provide better ad measurement.

Snapchat does not receive directly identifiable personal data, but may link data to logged-in users on its platform.

Read more in Snapchat Privacy Policy.

LinkedIn Insight Tag

This tracking tool is used to analyze traffic from LinkedIn and measure conversions from ads in the LinkedIn network. It helps us understand which pages are visited and which ads lead to desired actions. Data can also be used to build audiences for future campaigns.

Linkedin does not receive directly identifiable personal data, but may link data to logged-in users on its platform.
 Read more in LinkedIn Privacy Policy.

Delta (Adform / Deltaprojects)

This tracking tool is used to compile anonymised statistics about the use of the website and to target advertisements on external websites.
 The purpose is to reach people who are likely to be interested in NITO's offers, without showing ads to existing members or to children and young people.
 The data is anonymized so that individuals cannot be identified.
 Read more: Adform Privacy Center and Delta's Privacy Policy